The Journey Before Digital Marketing
Before stepping into the world of digital marketing, I explored a variety of roles and industries. From navigating the corporate landscape to running my own ventures, I wore many hats, each teaching me valuable lessons about business and life. Whether I was working behind the scenes, supporting family businesses, or pursuing my passion for helping others, one thing remained constant—I was trading time for money.
The demands of a conventional career left me feeling exhausted and restricted. I craved the freedom to be present for my family without compromising my ambitions. Amid these experiences, I pursued higher education and earned a PhD in Organizational Leadership, which deepened my understanding of strategic thinking, leadership, and resilience. These skills would later form the cornerstone of my digital marketing journey.
Despite my achievements, I realized that the traditional path wasn’t fulfilling my desire for freedom and flexibility. I wanted a lifestyle that allowed me to prioritize my family while empowering others to succeed. That’s when I discovered the limitless potential of digital marketing—a field where I could blend my expertise with my passion for helping others grow.
Struggles and Setbacks: The Unseen Battles
Like many others venturing into the online world, I faced numerous challenges. I didn’t know where to start, and I spent countless hours and hard-earned money on online businesses that didn’t pan out. It felt like a never-ending cycle of trial and error, and there were days when giving up seemed like the easiest option. But deep down, I knew I had a bigger purpose—to create a life that offered both financial freedom and quality time with my family, especially my child.
During these tough times, my background as a PhD in Organizational Leadership became my anchor. It gave me the resilience to keep pushing forward, the strategic mindset to pivot when needed, and the leadership skills to rise above my setbacks.
Breakthrough Moment: Redefining Success
The turning point came when I realized that my time was far too valuable to be spent behind a corporate desk. I knew that if I truly wanted freedom and fulfillment, I needed to build something of my own. I embraced digital marketing fully, focusing on tools and strategies that not only grew my business but also made life easier for others. That’s when everything changed.
Today, I’m proud to say that I’ve created a life that I love—a life that allows me to be present as a mom while helping others grow their online businesses. And it all started with the desire to break free from the corporate grind and take control of my destiny.
What I Do Now: Helping You Succeed Online
As a digital marketer, I specialize in providing the best tools and strategies to grow any online business. Whether you’re an aspiring entrepreneur or an established business owner, I’m here to help you simplify your workflow, save time, and scale your business. My approach is rooted in practicality, authenticity, and a genuine desire to see others succeed.
I focus on using software and SaaS platforms to automate processes and maximize productivity, giving my clients more time to focus on what truly matters to them—whether it’s spending time with loved ones or exploring the world.
Why I Care: My Mission and Purpose
My mission is simple: to help people achieve their goals while getting paid to do what they love. I believe in creating a win-win scenario where everyone benefits. Watching others succeed and gain the freedom to live life on their own terms is my greatest reward.
I understand the struggles of feeling trapped in a job that limits your potential because I’ve been there. That’s why I’m so passionate about empowering others to break free from the 9-to-5 cycle and embrace a life of flexibility and fulfillment.
Fun Facts About Me
I’m a bit of an organized freak (still learning not to be a perfectionist) and constantly battling procrastination. Despite my professional persona, I’m just like you—figuring things out one step at a time.
I’ve mastered the art of celebrating life without a drop—20+ years and counting! Resilience and gratitude are my secret weapons.
Oh, and by the way, being a mom is my number one job, and everything I do is driven by my desire to be the best parent I can be.
Ready to Grow Your Online Business?
I’m here to help you navigate the digital world with proven tools and strategies. Whether you’re just starting out or looking to scale, I’d love to be a part of your journey.
👉 Follow me for the latest tips and strategies, join my email list for exclusive insights, or check out my free training to kickstart your online business journey.
Let’s grow together!
Dr. Joy Ioane-Lesa
Read my latest article on all-in-one sales and marketing tools and what I think of it.
Read my latest article on sales funnels and what I think about them. Are they still worth it?
©Copyright 2024 Joy To List
8465 W Sahara Ave., Suite 111 Unit #1239
Las Vegas, NV 89117